Sunday, March 25, 2012 10:12AM - By Damon Houx
Let’s give this opening weekend for The Hunger Games some context. It made $155 Million, which is the highest opening for a non-sequel ever, it had the biggest day of a non-sequel ever, and is the third highest opening weekend of all time. It’s three million and change away from The Dark Knight, which was one of the most hyped openings ever. And it’s hard to say if the picture will stop at or around $400 Million. Also, October Baby opened, and did less than two million. Check out the numbers…
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Sunday, March 18, 2012 10:11AM - By Damon Houx
Though most of its competition was slightly older, 21 Jump Street outperformed expectations this weekend and opened to $35 Million. For those hoping for good news when it comes to John Carter, alas, that ship has sailed. It was a big weekend for Channing Tatum, but also the quiet before The Hunger Games storm. Check out the numbers…
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Sunday, March 11, 2012 12:33PM - By Damon Houx
Though it’s definitely the box office story of the week, John Carter flopping isn’t that big a deal – unless it leads to massive firings. This train was coming into the station slowly, and from the first trailer and poster there were questions if the studio ever figured out how to sell the picture. The answer is that they didn’t. Alas. And so The Lorax takes the weekend again.
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Thursday, March 8, 2012 2:00PM - By Damon Houx
For some people there is glee when a movie fails, but I’m reminded of something Justin Bartha said to me about Gigli. People work just as hard on movies that bomb as movies that succeed, and almost everyone is just doing their jobs. And no one ever sets out to make a bad movie. The makers of John Carter went in with good faith, and thought they were making the Star Wars for the next generation. Unfortunately, they’re going to need a miracle for the film to work. And it seems a little too late for that.
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Sunday, March 4, 2012 6:47PM - By Damon Houx
In another round of bad news for John Carter, The Lorax opened to $70 Million this weekend,meaning that Andrew Stanton‘s sci-fi opus is going to have to perform big if it hopes to open to number one next weekend. Project X, done on the relative cheap, also had a great opening if the film was as cheap as the filmmakers said it was. Check out the numbers below.
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Thursday, March 1, 2012 1:58PM - By Damon Houx
Weekends like these make you feel bad for people who assemble theater marquees. Sure, they have X’s, but outside of Exorcism and X-Men movies, it doesn’t get much use. But this weekend you not only have The Lorax, but Project X as well. Perhaps they’ll use a K if need be. The first week of March has become a big money weekend now, and so these are serious competitors, with The Lorax looking at an over $40 Million weekend. Check out our predictions…
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Tuesday, December 6, 2011 11:47AM - By Damon Houx
The Lorax is the fourth film and second animated film based on Dr. Seuss’s children’s books. The problem – and it’s been a problem in all the films – is how to turn a book that runs less than fifty pages with little text into a feature length narrative. For this film, which stars Danny Devito, Zac Efron and Taylor Swift, that means turning the story into an adventure about a young environmentalist. Check out the trailer…
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Thursday, March 17, 2011 1:44PM - By Damon Houx
It seems eventually Hollywood will churn out every Dr. Seuss book into a movie, and the latest of the Dr. Seuss classics to hit film form is The Lorax. Added to the cast are Danny DeVito, Taylor Swift and Zac Efron, along with Ed Helms, Rob Riggle and Betty White. Universal will be releasing the picture and the animation will be done by Illumination Entertainment, who were behind Despicable Me and did the CG animation for Hop.
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