Universal’s Snow White and the Huntsman is hitting theaters June 1, and as we wait, they’re trying something new with the marketing. We’ve seen commentaries for trailers before, but now we’ve got an interactive trailer that lets you comment, share, buy tickets, and also get snippets of factoids about the making of the film. Check it out below
Kristen Stewart, Chris Hemsworth and Charlize Theron are heading up the big-screen action-fantasy film version of Snow White and the Huntsman, and it feels weird to say this, but man does this look right. Perhaps it’s films like Mirror, Mirror that set the tone for films like this – we’re used to redresses of classic fairy tales done in a mockish style – but there’s something about this trailer that suggests scale and it never feels cloying about its origins. Check out the full trailer…
The latest and possibly most grotesque trend in marketing is now to offer a preview of an upcoming trailer. Or – to put it bluntly – a trailer for a trailer. These thirty second clips tease the images that will be teased at greater length in the near future. We’ve seen it with Super Bowl ads, and now we’re seeing it as a common practice for tentpole releases. Why not drag out the hype a couple more days with this sort of promotion? The latest is for Snow White and the Huntsman. Check it out.
Leonardo DiCaprio and Ridley Scott are serving as producers to the dark thriller The Low Dweller, a film that until today didn’t have a director, but after many negotiations one has been found– Rupert Sanders, an up-and-coming film director with a commercial background.
