Five Trailers That REALLY Over Promised
Tuesday, November 4, 2008 9:00AM - By Julio GagneBusiness management guru Tom Peters coined the line “under promise and over deliver.” Now while that may work in business so you end up looking like a hero when your profits are higher than Wall Street thought, that mantra doesn’t work if you want to fill theater seats with warm bodies on opening weekend. Instead, film trailer editors are masters at cutting their 2 minutes or so to include only the best jokes or action set pieces to make you wish you could see their movie RIGHT NOW! Yeah, we’re all jaded into knowing that trailers over promise their goods, but here are five that abused that practice.
