Until very recently, part of the fun of Prometheus’ ad campaign was just how ambiguous the marketing was for Ridley Scott’s semi-prequel to his 1979 classic, Alien.  Was it a true prequel?  Would it connect directly to the beginnings of Alien?  And so on.  And then, unfortunately, came the spoilers.  In April, we received a three-minute trailer of pure spoilage, followed by a featurette with even more information.  Gone were the intriguing puzzles and air of mystery that made Prometheus so anticipated in the first place.  And now, even the poster campaign is spoiling the fun (and the plot).

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After leaving sci-fi behind 30 years ago with Blade Runner, Ridley Scott is returning to the genre with his highly anticipated Prometheus.  The film, which takes place in the same fictional universe as his film Alien (or, as Scott puts it, “once you start into the evolution of the story, it moves so far away from Alien that there’s only the mere DNA of the original in Prometheus”), is set for a June 8 release and, as such, Scott is beginning to hit the interview circuit; along the way, he’s dropping such nuggets as Prometheus’ plot elements, as well as big news about the Blade Runner sequel finally moving forward.

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While Prometheus is still one of our most anticipated films of the summer, Ridley Scott’s “it is but it isn’t” prequel to his 1979 classic, Alien, has been laying it on a little thick with the marketing lately.  One of the primary appeals of Prometheus thus far has been its sense of creepy mystery; unfortunately, a great deal of the increasing number of ads have been spoiler-heavy, dissipating that sense of mystery.  The newest viral ad, however, manages to be fascinating, creepy, and highly ambiguous.  Check it out below.

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It seems like every day there’s been a new bit of media released to promote The Avengers, The Dark Knight Rises, The Amazing Spider-Man, or Prometheus as the Big Summer Film of 2012.  Today, it’s once again Prometheus’ turn, with Entertainment Weekly releasing 17—count ‘em, 17!—new photos from the filming of Prometheus.  The shots feature character portraits, behind the scenes shooting, alien landscapes, spacesuits, and repeated shots of a haunted and haggard crew.

Check out the 17 new Prometheus shots after the jump!

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After 2008’s Hellboy II: The Golden Army, director Guillermo Del Toro’s next project was set to be the ambitious cinematic adaptation of H.P. Lovecraft’s At the Mountains of Madness, a 1936 novella about human scientists discovering evidence of ancient alien civilizations visiting Earth.  Unfortunately, Universal cancelled the project, citing budgetary problems, and Del Toro moved on to the monster movie Pacific Rim, in which giant robots battle giant monsters in the future (yes, really).  Recently, though, Del Toro made comments indicating that Prometheus’ nearly identical plot put the kibosh on Mountains.

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Welcome to the exact moment when Ridley Scott’s upcoming Prometheus ceased to be the ambiguous sci-fi mystery of the summer, and revealed just about every possible plot spoiler pertaining to its Alien prequel-dom that it seemingly possibly could.  Thanks to a just-released international trailer, we now have three full minutes that basically lay out Prometheus’ entire plot—don’t want to know about Charlize Theron’s character?  Not curious who has an alien inside of them?  A warning, then: view this at your own risk.

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Ridley Scott’s Prometheus is currently running neck and neck (or space helmet and bat-cowl, if you like) with The Dark Knight Rises for the title of Most Mysterious Action Film of Summer 2012.  More and more plot elements, both leaked and featured in the excellently spooky trailer, indicate that Prometheus is a full-on prequel to Scott’s 1979 sci-fi horror classic, Alien…and a newly released Prometheus viral ad posing as an android infomercial, only serves to strengthen the connection to the original Alien.

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There are any number of reasons to want to be at the WonderCon in Anaheim this weekend: the bevy of comic book writers and artists in attendance, the sneak peeks at new TV shows (like this one for The Secret Circle),  hobnobbing with fellow pop culture nerds, you name it.  That said, there is one reason above all others—to view the IMAX trailer for Ridley Scott’s Prometheus.  Well, now you can skip the long haul to Orange County, because we have the trailer below.  And it is spectacular—check it out.

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