It’s the dog days of summer. This weekend four movies are coming out and – realistically – only one has a shot at taking the top slot. Last weekend saw Rise of the Planet of the Apes hold well enough to fend off The Help, but this weekend it’s more than likely that The Help will take the top slot. Conan the Barbarian, Fright Night, Spy Kids 4, and One Day are all going wide with only One Day not in 3-D. With Final Destination 5 underperforming, and an audience wary of 3-D (in general), we’ve seen studios beg off 3-D for some of their event films, but with international numbers of Pirates of the Carribean 4 propelling the film to an over billion dollar gross, you can’t count out the third dimension just yet.

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At this year’s San Diego Comic Con, the large ballrooms, typically reserved for panels discussing TV programs, have been outrageously overcrowded, with lines leading people almost a mile away from the convention center itself.  Meanwhile, the cavernous Hall H, used to draw in big crowds for large studio announcements, has been surprisingly accessible, and sometimes even sparsely attended.  I’m certainly not complaining, because while 25,000 people stand out in the sun hoping to make it into a 4,000 person room and catch a glimpse of the cast from Big Bang Theory, we got to hear indie auteur Robert Rodriguez make a handful of announcements about his future, in a shockingly intimate setting.  See what Rodriguez had to say, after the jump…

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At the end of the new Spy Kids 4: All the Time in the World trailer, it says the film will be in 4-D. What does this mean for audiences? Often considered spacetime by nerds, it can also be odors in the theatrical business. Does that mean we will be able to smell Jessica Alba and Joel McHale‘s cooking, or Jeremy Piven‘s bad guy cologne? Likely it’s just a marketing gimmick, as the film is in 3-D, so perhaps the film will not open a wormhole for every screening. Robert Rodriguez returns for the fourth entry in this decade-old franchise, and now there’s a trailer. Check it out.

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The first photos of Jessica Alba on the set of Robert Rodriguez‘ fourth installment of the Spy Kids series, All the Time in The World have surfaced online. After looking at these photos we’ve noticed that the actress looks vaguely familiar. She’s sporting a tight, black cat-suit that almost looks exactly like the costume Scarlett Johansson wore as Black Widow in Iron Man 2. Coincidence? If that doesn’t shake you, we’ve also found several photos of the original spy kids Alexa Vega and Daryl Sabara working with her on set. Get ready, it’s time to feel old. Take a look…

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The official plot synopsis has been released for Robert Rodriguez‘ latest installment of the Spy Kids franchise. The full title for the film is Spy Kids 4: All the Time in the World, and it features Jessica Alba and Joel McHale in the lead roles. According to a press release sent out by the studio they’ll get a little help from Jeremy Piven, who’s also joined the cast.

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Joel McHale’s career received a huge boost after the first season of his NBC comedy “Community,” his supporting role in last year’s The Informant!, his long running gig as the host of E!’s “Talk Soup,” and his dancing stint during the opening of this year’s Primetime Emmy Awards. With that much exposure at his fingertips, what’s his next move? He’s going to play a dad and marry Jessica Alba!

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Robert Rodriguez must have made a serious impression on Jessica Alba when they worked on Machete. According to THR, she’s the latest actor to sign on for Rodriguez’s upcoming sequel Spy Kids 4. You didn’t know that series was still going strong did you? This is the newest entry in the highly successful family series that the director created back in 2001. Here’s what Alba will bring to the party…

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Bob Weinstein just released the scariest film slate I’ve seen in a very long time. The majority of the features on the Dimension Films roster are mostly from the horror genre, but that’s not why they’re terrifying. The studio recently announced their production line up for 2010, and it’s filled with plenty of familiar names.

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