Until very recently, part of the fun of Prometheus’ ad campaign was just how ambiguous the marketing was for Ridley Scott’s semi-prequel to his 1979 classic, Alien.  Was it a true prequel?  Would it connect directly to the beginnings of Alien?  And so on.  And then, unfortunately, came the spoilers.  In April, we received a three-minute trailer of pure spoilage, followed by a featurette with even more information.  Gone were the intriguing puzzles and air of mystery that made Prometheus so anticipated in the first place.  And now, even the poster campaign is spoiling the fun (and the plot).

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After leaving sci-fi behind 30 years ago with Blade Runner, Ridley Scott is returning to the genre with his highly anticipated Prometheus.  The film, which takes place in the same fictional universe as his film Alien (or, as Scott puts it, “once you start into the evolution of the story, it moves so far away from Alien that there’s only the mere DNA of the original in Prometheus”), is set for a June 8 release and, as such, Scott is beginning to hit the interview circuit; along the way, he’s dropping such nuggets as Prometheus’ plot elements, as well as big news about the Blade Runner sequel finally moving forward.

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While Prometheus is still one of our most anticipated films of the summer, Ridley Scott’s “it is but it isn’t” prequel to his 1979 classic, Alien, has been laying it on a little thick with the marketing lately.  One of the primary appeals of Prometheus thus far has been its sense of creepy mystery; unfortunately, a great deal of the increasing number of ads have been spoiler-heavy, dissipating that sense of mystery.  The newest viral ad, however, manages to be fascinating, creepy, and highly ambiguous.  Check it out below.

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It seems like every day there’s been a new bit of media released to promote The Avengers, The Dark Knight Rises, The Amazing Spider-Man, or Prometheus as the Big Summer Film of 2012.  Today, it’s once again Prometheus’ turn, with Entertainment Weekly releasing 17—count ‘em, 17!—new photos from the filming of Prometheus.  The shots feature character portraits, behind the scenes shooting, alien landscapes, spacesuits, and repeated shots of a haunted and haggard crew.

Check out the 17 new Prometheus shots after the jump!

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For a while there you could say that Ridley Scott’s Prometheus was playing cute. It was embracing one of J.J. Abrams‘s favorite marketing schemes – the puzzle box – where part of the fun was not knowing what the film exactly was until you got into the theater. That game plan has been modified for marketing recently, and now we’re getting a clearer sense of what the film is. And for those who weren’t spoiled by the latest trailer, the new featurette offers even more footage and clues. Check it out…

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Welcome to the exact moment when Ridley Scott’s upcoming Prometheus ceased to be the ambiguous sci-fi mystery of the summer, and revealed just about every possible plot spoiler pertaining to its Alien prequel-dom that it seemingly possibly could.  Thanks to a just-released international trailer, we now have three full minutes that basically lay out Prometheus’ entire plot—don’t want to know about Charlize Theron’s character?  Not curious who has an alien inside of them?  A warning, then: view this at your own risk.

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Quick of cut and huge of scale, the trailer for Ridley Scott‘s Prometheus ties the film into his 1979 film Alien in two distinct ways. One is the lettering that comes as we get quick flashes of cast members Michael Fassbender, Charlize Theron, Noomi Rapace and Idris Elba. The other is a certain prop that looks mighty familiar to fans of the original. Check out the trailer…

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Ridley Scott’s Prometheus is and isn’t a sequel/prequel to his 1979 film Alien. And though it may not feature Alien creatures as we know them from the previous installments, from the latest images to come from the film it’s going to have the same look and feel that’s for sure. The film is due out June, 8 2012, but the first wave of publicity is starting to hit, with new images below. Check out the gallery.

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