Universal’s Snow White and the Huntsman is hitting theaters June 1, and as we wait, they’re trying something new with the marketing. We’ve seen commentaries for trailers before, but now we’ve got an interactive trailer that lets you comment, share, buy tickets, and also get snippets of factoids about the making of the film. Check it out below
It seems like every day there’s been a new bit of media released to promote The Avengers, The Dark Knight Rises, The Amazing Spider-Man, or Prometheus as the Big Summer Film of 2012. Today, it’s once again Prometheus’ turn, with Entertainment Weekly releasing 17—count ‘em, 17!—new photos from the filming of Prometheus. The shots feature character portraits, behind the scenes shooting, alien landscapes, spacesuits, and repeated shots of a haunted and haggard crew.
Check out the 17 new Prometheus shots after the jump!
Prometheus may be R rated, but it’s gunning to be one of the big event films of the summer, and the advertising and viral videos are now hitting the frequency of Avengers material. Perhaps it’s a winning strategy. The latest from the Prometheus cast and crew concerns extra terrestrials. An interesting word choice for the (not?) prequel to Alien. Check out the featurette below.
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While the big summer buzz is mostly attached to The Avengers, Prometheus, The Amazing Spider-Man, and The Dark Knight Rises, Snow White and The Huntsman has been steadily building up steam on the way to its June 1 premiere. We’ve already seen a great full trailer, received news of a pre-approved sequel, and caught a great poster and solid new clip. Now, MTV has released a clip of what looks like the climactic battle between Kristen Stewart’s Snow White and Charlize Theron’s Queen Ravenna—and it looks good.
For a while there you could say that Ridley Scott’s Prometheus was playing cute. It was embracing one of J.J. Abrams‘s favorite marketing schemes – the puzzle box – where part of the fun was not knowing what the film exactly was until you got into the theater. That game plan has been modified for marketing recently, and now we’re getting a clearer sense of what the film is. And for those who weren’t spoiled by the latest trailer, the new featurette offers even more footage and clues. Check it out…
Welcome to the exact moment when Ridley Scott’s upcoming Prometheus ceased to be the ambiguous sci-fi mystery of the summer, and revealed just about every possible plot spoiler pertaining to its Alien prequel-dom that it seemingly possibly could. Thanks to a just-released international trailer, we now have three full minutes that basically lay out Prometheus’ entire plot—don’t want to know about Charlize Theron’s character? Not curious who has an alien inside of them? A warning, then: view this at your own risk.
Despite the fact that the Snow White and the Huntsman won’t be released until June, just like The Avengers 2 and The Amazing Spider-Man 2, Snow White and the Huntsman 2 has already been fast tracked into development. So, even before seeing the upcoming film starring Kristen Stewart, Chris Hemsworth, and Charlize Theron in an epic adventure in which the vampire girl and Thor do battle with Aileen Wuornos. Do I have that right?
Kristen Stewart, Chris Hemsworth and Charlize Theron are heading up the big-screen action-fantasy film version of Snow White and the Huntsman, and it feels weird to say this, but man does this look right. Perhaps it’s films like Mirror, Mirror that set the tone for films like this – we’re used to redresses of classic fairy tales done in a mockish style – but there’s something about this trailer that suggests scale and it never feels cloying about its origins. Check out the full trailer…
The latest and possibly most grotesque trend in marketing is now to offer a preview of an upcoming trailer. Or – to put it bluntly – a trailer for a trailer. These thirty second clips tease the images that will be teased at greater length in the near future. We’ve seen it with Super Bowl ads, and now we’re seeing it as a common practice for tentpole releases. Why not drag out the hype a couple more days with this sort of promotion? The latest is for Snow White and the Huntsman. Check it out.
