We watch a lot of movie trailers here at ScreenCrave, and, as we inch closer to summer with its ever-increasing torrent of new films, we’re seeing more and more previews with each passing day. As we do so, we can’t help but notice some similarities, repetitions, and clichés among them. Here at Trailer Park, we’ll be offering a rundown of those clichés, where they come from, and which trailers share them. For our first installment, we’ll be breaking down one of summer’s most ever-present previews: The Bromance Movie Trailer.

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When the most anticipated movie of the weekend wasn’t reviewed for critics as is barely expected to crack ten million, yeah, we’re in the dog days. Dream House – which wasn’t screened for critics – could lead the pack of new films, and The Lion King looks to end its two week run at the top of the charts, which means we may see Dolphin Tale climb to the top slot. Or perhaps Moneyball, or… forget it Jake, it’s September.

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Here’s the problem with this 50/50, the marketing sets it up for failure. They’re so busy trying to get people into the theaters by making them think that it’s a comedy, that they’re setting up the wrong expectations and therefore forcing the film to be unable to achieve its goal — telling a true to life story. There are some laughs, some love, some beautiful moments, some sadness, fear, all the things that go into real human life, which is what makes it so great. So avoid the ads and go into this film knowing you’re getting a solid drama with a few chuckles…

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We haven’t forgotten about Seth Rogen’s upcoming cancer comedy and neither should you. The film has remained untitled for over a year, despite its completed production. The studio has been keeping it close to the vest due to its sensitive subject matter. No one wants to talk about something as hard hitting as cancer and make fun of it, but somehow Rogen did and it finally has a release date and a title.

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