Do you know this face? Has our culture been so divided up into niches (or, that is to say, segregated) that there are people who don't know who Kevin Hart is? Because you're looking at the face of the biggest modern movie star in the game.
Studios often decide against opening two franchises against each other, but this weekend should see two films soar at the box office. But it's partly because they don't have as much crossover as -- say -- two superhero movies. Both How to Train Your Dragon 2 and 22 Jump Street should be huge this weekend.
Edge of Tomorrow had everything going for it... except an ad campaign that could reveal the idea in a way that got audiences excited about it. The Fault in Our Stars had everything going against it... except that's a total lie, it was primed to be a big hit. Basically, the expected happened this weekend.
Tom Cruise was once the most reliable performer in cinema. He was once one of the last great movie stars. That time has passed for many reasons, some personal, some due to the cinematic tectonic plates that have shifted over the last thirty years. Which is why he's poised to lose the weekend to a movie starring Shailene Woodley.
This weekend showed that Disney knows how to market their brand as Maleficent opened to seventy million, and has a shot at making more money than either Godzilla or The Amazing Spider-Man 2. It also showed that maybe Seth MacFarlane will not be transitioning into movie stardom.
The Disney brand is a powerful thing, and it looks to dominate the weekend with Maleficent. This is somewhat surprising since the film isn't being all that well received, but it does star Angelina Jolie, and is based on popular fairy tale/animated film. Seth MacFarlane's A Million Ways to Die in the West is also opening, and is being panned...
It's Memorial Day weekend, which means school is almost out and summer actually begins (no matter what Hollywood would lead you to believe), and now there's a new X-Men movie from original series director Bryan Singer. The film looks to be a huge hit, and should open big over the weekend, though the director is unlikely to throw a party to celebrate.
Well, this summer has been a little unpredictable so far, but it looks like Godzilla will definitely dominate this weekend. The question is if it can do over $150 Million domestic, and what the international numbers are like. As this summer's shown, getting to a $60-$70 Million (or even $90 Million) is no guarantee of over $150-$200 Million.
The Seth Rogen/Zac Efron vehicle Neighbors had the potential to blow up, but Universal and many thought the film would open in the mid-$30 Million range at best. Yeah, that was a low estimate, the film made over fifty million this weekend. Also, in a suprise to no one paying attention, The Amazing Spider-Man 2 collapsed this weekend.
This weekend is about two things: Seth Rogen's and Zac Efron's appeal and the staying power of The Amazing Spider-Man 2. What might have been seen as a happy collision of two things sold to different audiences may turn into something of a fight.
There is an argument to be made that critics often give the first films of summer a pass. It's partly because they're ginormous studio productions, and it used to be that coverage and/or advertising could be hurt by panning their latest blockbuster. But also there's often a sense of a soft pass, films that aren't particularly great (at least in the critic's eyes) but also not worth going hard...
The picture above is from this weekend's The Other Woman, which stars Cameron Diaz, Leslie Mann and Kate Upton. This could be a big breakthrough role for Upton as Hollywood has seemingly been courting her. She's got the right mixture of innocence and cleavage to be the hot girl maybe other women don't hate. Still, the movie is DOA.
David Koepp gave a great interview on the Carlito's Way special edition, where he talked about how people are often beat up for what they did last. Right now, Johnny Depp is in a place where it feels like he's being attacked for the last ten years or so of his career. Sure, the Pirates of the Caribbean films made money, but now that the actor can...
Rio 2 is opening this weekend. As someone who often waits a couple minutes after a show starts so I can skip through the commercials, and as someone without kids, I have little awareness of this franchise. The first film was a massive hit, but we're also at a point now where animated movies are hitting almost every month of the year. Though, perhaps a little...
Captain America: The Winter Soldier is opening this weekend, and with it comes a likely paradigm shift. In a way, Captain America 2 could be ground zero for a new way to look at the release schedule.
This weekend brings Darren Aronofsky's Noah to the big screen, and it brings up interesting questions: How do you best succeed with a bible-based movie?
The Young Adult adaptation has proved both a gold mine and minefield for studios. Lionsgate and Summit seem to have the best handle on it, while most every other studio has tried and failed. Warner Brothers may have kicked this modern trend off with Harry Potter, but Twilight and The Hunger Games have led the way of...
March has become a big money month for the studios, but this weekend will not be one of the biggest. Need for Speed is opening, and it's a functional car chase/car crash movie that hasn't connected with the Fast and Furious crowd in the way that was hoped for. But it may have enough muscle under the hood to open in the top spot.
After last week's tussle between Non-Stop and Son of God, this week features another set of movies that will clash over the top spot. They are 300: Rise of an Empire, and Mr. Peabody and Sherman. And it should be close.
Well, it's going to be a close race this weekend as Non-Stop enters the fray, as does Son of God, both fighting against reigning champ The LEGO Movie. And there's the Oscars, so it's a movie-centric weekend. Who will take the top slot? Likely the Liam Neesons movie, but it could go to any one of the three.