While the promotion of Dawn of the Planet of the Apes has been relatively low-key (i.e., it hasn’t been wholly omnipresent, saturating our media every passing second), when the film does get a promo, it’s uniformly awesome.  Case in point: the new poster for the film, which finally gives us what we want—nay, what we need: gun-toting apes riding around on goddamn horses.  Apes on horses!

The film takes place nearly a decade after the previous film, Rise of the Planet of the Apes, and features a near-decimated humanity sharing space with an ape army on its ascendancy.  Directed by Matt Reeves, Dawn of the Planet of the Apes is set for a July 11 release date.

dawn of the planet of the apes poster

What do you think of the poster?

Source: IGN