This weekend showed that Disney knows how to market their brand as Maleficent opened to seventy million, and has a shot at making more money than either Godzilla or The Amazing Spider-Man 2. It also showed that maybe Seth MacFarlane will not be transitioning into movie stardom.
|2||X-Men: Days of Future Past||$32,600,000 (-64.1)||$8,148||$162,069,000|
|3||A Million Ways to Die in the West||$17,069,000||$5,405||$17,069,000|
|7||The Amazing Spider-Man 2||$3,775,000 (-51.7)||$1,754||$192,730,000|
|8||Million Dollar Arm||$3,700,000 (-46.9)||$1,589||$28,097,000|
|10||The Other Woman||$1,425,000 (-61.6)||$1,279||$81,112,000|
Is Maleficent part of a franchise? Yes and no. Original properties (such as they are these days) often have better legs than sequels, which are usually front-loaded. Maleficent is no original property, but it’s also not connected to a previous movie in a way that is limiting. Which means it could do $160 domestic, or it could do $260 Million all in. Ultimately the success of the movie reflects that this summer has been teenage boy-driven so far, and this is the only movie that seemed more for women and younger children. I would guess it does in the two hundred million range, and might not be crippled by How to Train Your Dragon 2, as that is also male-centric.
Seth MacFarlane got to make a starring vehicle for himself after the success of Ted. He may get to do the same after the success of Ted 2. Even though this is something of a bomb MacFarlane is going nowhere, though Universal may be able to manage a follow up to his lead work with more control. A Million Ways to Die in the West will probably get to fifty domestic, but that’s about it.
The big takeaway from this summer so far: Opening over $90 Million is no guarantee that your film will make $200 Million domestic. X-Men sailed past $100 Million in its four day, and it may limp past $200 Million all in domestic. Godzilla may not make it to $200, and Spider-Man is likely to just make it there. But that’s where international is taking over, as all but Godzilla have substantially larger worldwide numbers.
Reality Check: I went a little low on Maleficent and a little high on West. The big disappointment is how hard X-Men fell. That’s gotta hurt.
What did you watch this weekend?