Frozen asked if the world wanted to build a snowman. They got their answer: Yes. The film is now the tenth highest grossing film of all time worldwide, and just passed Toy Story 3 to become the most successful animated movie ever globally.
The film is currently at a little over $398 Million domestically, which means it should limp to $400 Million dollars over the next couple weeks. It’s currently the nineteenth highest grossing film domestically and the third highest grossing animated film of all time behind Toy Story 3 and Shrek 2, though it may not be able to jump Transformers: Revenge of the Fallen‘s $402 Million (unless it plays long in dollar theaters, which the film should be hitting shortly). On top of which, the film recently revealed that it moved 3.2 Million DVD and Blu-ray copies when it was released, so it is making money hand over fist.
In adjusted dollars, it can’t approach classics like Snow White and the Seven Dwarfs ($910 Million) and 101 Dalmatians ($834 Million), but as with all older Disney titles, those dollars were gained over decades of re-releases. What the success of this movie points out is that original material (when it pops), pops bigger than franchises or sequels. Though those sequels are more likely to make money, Frozen has become a part of pop culture consciousness in a way that you don’t get from a latest installment of a blockbuster. How “Let it Go” swept through pop culture, how it’s impacted a generation of children seems much deeper and much more meaningful than whatever happened in The Hunger Games: Catching Fire. At least it seems that way. That noted, though Disney hasn’t announced a sequel just yet, there have been rumblings we might get a Frozen 2.
Do you sing “Let it Go?”