There are two pictures going wide this weekend: That Awkward Moment, starring Zac Efron, Miles Teller and Michael B. Jordan, and Labor Day, starring Kate Winslet and Josh Brolin. And if either stood a chance of breaking out, they wouldn’t be coming out Super Bowl weekend.
Indeed, most movie-savvy audiences will likely be recording the Super Bowl to watch commercials, or waiting until they appear online minutes to hours later. Most of the big summer event films will be launching footage there, including Transformers 4, and Captain America: The Winter Soldier. Some, like Noah, have already released their spots so they get more traffic ahead of time.
Whereas That Awkward Moment is a romantic/bro comedy that is being released by Focus features, which gives it the sheen of being an indie. Zac Efron has his fanbase, and he’s trying to play older now, but if he is able to segue into an adult career, it’s more likely to happen with Neighbors later this year.
As for Labor Day, look, here’s the deal. Paramount had a full slate of Oscar possibles with The Wolf of Wall Street and Nebraska. Labor Day didn’t screen with as much buzz and support, so they gave it an Oscar qualifying run and are putting it out a couple weeks after, which makes it feel like a 2014 film. The movie has few defenders and critics have been dogpilling on it. Perhaps it was time to beat up on Jason Reitman. Who’s to say.
But, as for the weekend:
- Ride Along – $12 Million
- That Awkward Moment – $9.3 Million
- Lone Survivor – $8.4 Million
- The Nut Job – $7.9 Million
- Labor Day – $6.5 Million
And then I’ll be back on game day to break down the numbers and find out how wrong I was.
What are you going to watch this weekend?