The idea behind HitRecord is a fascinating one because it has the attempt to change film, media and TV in unknown ways from both the creators and viewers perspective. If you haven’t heard of HitRecord before, it’s Joseph Gordon-Levitt‘s brain child, which asks artists from around the world to come together to create TV episodes on a topic of his choosing. Levitt has been developing this project at Sundance for the past 3+ years. With help from everyone spanning from his high-profile colleagues to the wonderful undiscovered artists on the internet, he has created a series that is entirely collaborative.
If you break down film and TV-making to its simplest core, the process is basically a bunch of people, who specializes in certain crafts, that come together, all give a piece of themselves to a greater whole that takes a project from an idea to a reality. The main issue or benefit of the system depending on where you stand in the moment, is that right now, your reputation and who you know helps to enable you to do or not do your craft. From my understanding, HitRecord eliminates part of that element that keeps “unknowns” away and focuses on the craft that helps bring the pieces together. Sounds pretty brilliant!
But! Much like a film, at some point it all has to go through one mind (singular or a collective) in order to become one coherent piece. So the idea of “anyone can be a part” is true in the way that anyone and everyone can join, but there are still filters. (How those filters are established and how they will grow with this if it takes off has yet to be seen.)
Which brings me to, if the content is actually good or not. It was good, some pieces were much stronger than others, which happens when you have so much different content. The quick vignette style is very appropriate for today’s insatiable viewer. However, it will be interesting to see whether or not the pieces retain viewers for the long haul, since this is such quick content that’s not really tied together, other than by Levitt. The concept, albeit great, for the moment overwhelms the actual content. But when you’re breaking new ground it’s not surprising that the “how?” becomes the main focus. Perhaps this will shift with time, with the show having time to grow, the content will either take over or the idea will grow into something else. And this does seem like an idea that definitely is still in its toddler years and likely will have to grow and change to continue its fresh ideology.
The idea of this is almost endless and it’s still not clear exactly where or how far it will go. Much like film festivals back in the day, that slowly garnered sales, money and revenue, this could be a new, more consolidated and easy to use platform for artists to get into the work scene. Though whether or not this helps the unknown artists or simply allows for knowing artists to be supported by them, is still yet to be seen, but I for one am interested to find out.
The filters still allow for names to come through over newbies and rightly so because as always, there needs to be viewers. That said, it’s much easier for small unknowns to break through with this type of platform than with the normal Hollywood or festival one. The possibilities are exciting.
I’m not sure if this is a success or not, but the risk is wonderful and the opportunity for what it could provide for the manga artists out here is exciting and also inspiring.
What do you think of HitRECord?