Considering that much of America is suffering through a pretty nasty winter, it’s surprising that audiences would turn out en masse for Frozen — which could remind them of their current situation — but the film has proved resilient, and has returned to the top spot after six weeks in release. It easily bested the only new picture out this weekend, Paranormal Activity: The Marked Ones, and has a good shot of staying on top next weekend.
|2||Paranormal Activity: The Marked Ones||$18,200,000||$6,348||$18,200,000|
|3||The Hobbit: The Desolation of Smaug||$16,250,000 (-44.0)||$4,357||$229,634,000|
|4||The Wolf of Wall Street||$13,400,000 (-27.0)||$5,241||$63,295,000|
|5||American Hustle||$13,200,000 (-29.5)
|6||Anchorman 2: The Legend Continues||$11,100,000 (-43.5)||$3,258||$109,180,000|
|7||Saving Mr. Banks||$9,057,000 (-32.7)||$4,292||$59,320,000|
|8||The Secret Life of Walter Mitty||$8,200,000 (-35.8)||$2,806||$45,669,000|
|9||The Hunger Games: Catching Fire||$7,400,000 (-26.5)||$3,453||$407,488,000|
|10||Grudge Match||$5,410,000 (-23.0)||$1,894||$24,920,000|
The storms may have kept Frozen from crossing the $300 Million mark, but the film is going to get there shortly, and just passed Man of Steel to become the fourth most successful film of 2013. It is unlikely to top Despicable Me 2‘s $367 Million, but it’s worth noting that the Disney film from Disney animation (a branch of the studio that seemed on the ropes) has done more business than the Pixar film of the year, Monsters University. The holiday season has also helped elevate The Hunger Games: Catching Fire, which is only days away from passing Iron Man 3 as the most successful film of 2013 and from passing the domestic total of the first film.
PA: The Marked Ones cost $5 Million, and is playing internationally, so it won’t be a big win for Paramount, but it’ll be a win nonetheless. Their attempt to market the film to Latino audiences seems like a non-starter, as it’s the lowest opening for a Paranormal Activity sequel. The film will likely cross the $40 Million mark domestic, and that’s about all the juice it’ll have. Smaug is still playing, but the per screen reflects that it’s mostly winning by saturation. $250 Million, maybe a little more, but this is going to be its last big week, and if it stays in the top five next weekend, it’s only because of lack of competition.
The Wolf of Wall Street and American Hustle were perfectly neck and neck. Scorsese took the lead, but the per screen reflects that they had the same amount of interest, in that the per screen for both is within a dollar. Wall Street held better, but next weekend will probably see Hustle take the lead. It’s easily going to cross the hundred million dollar mark. Wall Street could, but it’s going to need awards love to do it.
Anchorman 2 passed the hundred million mark this weekend, but with the holidays over, it’s unlikely to hit any more big milestones. Saving Mr. Banks has very quietly made nearly $60 Million, so it’s possible it could sneak its way past $100 Million over the next month or two if the audience keeps coming, which is possible because the film plays a bit older. Walter Mitty just didn’t click, while Grudge Match and 47 Ronin (which is already out of the top ten) show that a Christmas day release is less a launching point for Oscar films these days so much as a cut off point for 2013 quarterlies.
Reality Check: I didn’t think Wall Street would hold that well, and went a little high on the older titles because this was still a holiday weekend, but the storm may have worked again. All in all, not bad.
What did you watch this weekend?