duck dynasty

As you may recall discovering earlier this month, there is something that exists called “Duck Dynasty,” a reality show on A&E that features a family making and selling duck calls and generally living up to just about every redneck stereotype imaginable.  Then one of the family members, Phil Robertson, made a series of anti-gay remarks during an interview with GQ.  A&E suspended him, as they felt that a representative of their network should not be espousing homophobic statements publicly.  Which is when the red-state part of American went absolutely bananas, insisting that Robertson was some kind of a martyr.

But hey, don’t worry America!  Phil Robertson’s suspension has been lifted, and A&E has welcomed him back to the fold.  Because money.  Money and ratings:

As a global media content company, A+E Networks’ core values are centered around creativity, inclusion and mutual respect. We believe it is a privilege for our brands to be invited into people’s home and we operate with a strong sense of integrity and deep commitment to these principals.

That is why we reacted so quickly and strongly to a recent interview with Phil Robertson.  While Phil’s comments made in the interview reflect his personal views based on his own beliefs, and his own personal journey, he and his family have publicly stated they regret the “coarse language” he used and the mis-interpretation of his core beliefs based only on the article.  He also made it clear he would “never incite or encourage hate.”  We at A+E Networks expressed our disappointment with his statements in the article, and reiterate that they are not views we hold.

But Duck Dynasty is not a show about one man’s views. It resonates with a large audience because it is a show about family… a family that America has come to love. As you might have seen in many episodes, they come together to reflect and pray for unity, tolerance and forgiveness.  These are three values that we at A+E Networks also feel strongly about.

So after discussions with the Robertson family, as well as consulting with numerous advocacy groups, A&E has decided to resume filming Duck Dynasty later this spring with the entire Robertson family.

We will also use this moment to launch a national public service campaign (PSA) promoting unity, tolerance and acceptance among all people, a message that supports our core values as a company, and the values found in Duck Dynasty. These PSAs will air across our entire portfolio.

Sick of hearing about this yet?

Source: The Washington Post