Currently Universal hasn’t decided what to do with Fast and Furious 7 after the passing of Paul Walker, but considering the film was on a tight production schedule, it seems unlikely the film will make its original July 11, 2014 release date. And though it may be opportunistic, Fox has seized that day for their upcoming Dawn of the Planet of the Apes.
Fox is basically claiming squatters rights at this point, as though Universal hasn’t officially moved Fast and Furious 7 anywhere, the latest rumors suggest that there’s going to have to be some big changes made to the film to move forward, if they can with what they’ve shot. Whereas Dawn of the Planet of the Apes was originally scheduled for May 2014, but got bumped by X-Men: Days of Future Past, so moving up a week from its original July 18 release date isn’t going to cause problems.
In theory there are two types of summer movies, the kind that will get an audience no matter where they are on the calendar (think Iron Man 3), and ones that hope to benefit from the right weekend. Fast and Furious 7 is the sort of film that was going to make money no matter when it came out, whereas Fox is a little nervous about Dawn of the Planet of the Apes in comparison. Dawn is coming off a successful reboot, but the follow-up is not necessarily a slam dunk. Studios believe in a weird science for the release calendar, as it’s possible that The Purge wouldn’t have opened as well as it did if it had come out later in the summer, while some of this summer’s bigger disappointments (like R.I.P.D.) might have fared better with a March or May release. All evidence shows that a film, no matter how good or bad, can open well with the right release date.
What do you think is going to happen with Fast and Furious 7?