As we mentioned yesterday when discussing the new Paranormal Activity: The Marked Ones theatrical poster, Paramount has been looking to shore up their dwindling Paranormal Activity franchise box office receipts by releasing a spin-off/ side-quel that centers on a more Catholicism-based haunting occurring to a group of Latino characters, all in a bid to cash in on the fact that Latino audiences make up 25% of all U.S. movie ticket sales. It’s both a crass and savvy move, and the end result is Paranormal Activity: The Marked Ones.
So far we’ve already seen a trailer for the film, which basically lifts the premise of the first four films—a ghost shows up and starts slamming the doors, knocking down the books, and rattling the chandeliers of a couple of families in Southern California—and drops it onto the heads of a group of Latino teens living in Oxnard, California. Not exactly super-original, but hey, fans of the franchise do love their door-slamming.
As part of the Paranormal Activity: The Marked Ones marketing campaign, we have a new teaser today celebrating Dia de los Muertos, a.k.a. the Day of the Dead, the Mexico-originated holiday in which family and friends remember loved ones who have died. It’s appropriately creepy, with plenty of yelling and door-slamming and loud noises that will seem kind of scary in the theater and yet mind-bogglingly boring when you try to watch it at home.
What do you think of the teaser?
Source: Coming Soon