It’s about that time in the summer where audiences are starting to feel pummeled. At a certain point all of these tentpole movies filled with superhero action, CGI violence and maybe a movie star or two gets to be a bit much. So it’s no surprise that audiences went for Monsters University and The Heat over White House Down. But Down seemingly took the brunt of audience fatigue, at least in terms of expectations.
|1||Monsters University||$46,180,000 (-44.0)||$11,533||$171,006,000|
|3||World War Z||$29,800,000 (-55.1)||$8,262||$123,722,000|
|4||White House Down||$25,700,000||$7,976||$25,700,000|
|5||Man of Steel||$20,820,000 (-49.6)
|6||This is the End||$8,700,000 (-34.5)||$3,210||$74,681,000|
|7||Now You See Me||$5,500,000 (-30.2)||$2,145||$104,681,000|
|8||Fast and Furious 6||$2,410,000 (-51.1)||$1,555||$233,313,000|
|9||Star Trek Into Darkness||$2,040,000 (-35.6)||$1,971||$220,501,000|
|10||The Internship||$1,425,000 (-58.1)||$1,414||$41,705,000|
With an additional $130 internationally, Monsters University has already cleared $300 Million worldwide, and is on track to be the second highest grossing film of the year. Iron Man 3 is over $400 Million, and Man of Steel is currently the #2 film of the year, but Superman dropped like a rock in its second week, so it may struggle to get to or over $300 Million, where Monsters is in a good position to hold strong as a family favorite. It all depends on how bad Despicable Me 2 and Turbo hurt it. We’re also heading into the July 4 weekend, which could cause a lot of these films to not drop much over the five day weekend.
The Heat worked as counter-programming, where White House Down was programming. A twenty-five million dollar opening weekend would have been awesome ten years ago. Now, it means the film is going to make less than a hundred million, and it’s hard to know how international the picture is. The Heat‘s going to make over $100 Million, and — again — as the only movie of its type out right now, it could go much higher. Bridesmaids got to $169 Million. If this plays, it could beat that.
International is outpacing domestic with World War Z, which is good for everyone. Will they make it to $200 Million? That would definitely put the film near profitability, but perhaps not being a bomb and/or a target of ridicule is the bigger win. This is the End may yet make it to $100, but it will likely fizzle out a little beforehand. It should do Pineapple Express numbers (around $90 Million). Not bad. Now You See Me joined the nine digit club this weekend, which also points out the appeal of counter-programming in the summer.
Star Trek Into Darkness is looking to gross $30 Million less than the first film domestically, even with Imax and 3D. This also points out the problem with WHD‘s opening. Yes, the numbers are huge, but they have to be put in context, and that context does not paint pretty pictures.
Reality Check: I thought White House Down would open. Otherwise, I did okay.
What did you watch this weekend?