the lego movie batman

Now that Hollywood has officially decided to make entire films based around preexisting toys and board games like Transformers and Battleship, it was inevitable that we’d eventually get an animated Lego film.  And get it we have, with the aptly (if not entirely creatively) titled The Lego Movie.  And now we have the first trailer.

Despite some cynicism and apprehension we might have towards such a project, the trailer for The Lego Movie is an amusing bit of fluff, with some cute jokes and a dizzying array of pop cultural cameos (Lego Superman and Lego Batman are both characters in the film, to name just two).  While the plot seems to be fairly by-the-numbers animated film fluff (a totally ordinary guy is accidentally swept up into an extraordinary adventure, wherein he discovers, hey, he’s pretty extraordinary after all—who woulda guessed it?), the trailer’s not terrible:

The Lego Movie stars Chris Pratt as the Lego everyman Emmet, Will Ferrell as the villainous President Business, Liam Neeson as head henchman Bad Cop, Morgan Freeman as Virtuvirus, and Will Arnett as Batman, with Alison Brie, Nick Offerman, and Elizabeth Banks also popping up along the way.

Directed by Phil Lord and Christopher Miller, The Lego Movie is set for a February 7, 2014 release date.

What do you think of the trailer?