There was a small but noticeable period of time in which a number of people were mumbling about the gradual lack of interest many had over using Netflix. The digital movie and television service wasn’t just getting enough attention like it wanted to. One day they came up with a brilliant plan which was to create original television content and air it exclusively on there. Now they’re at the forefront of a new wave of television, but are they making a mistake in not doing so in the realm of movies?
Today the digital service more or less announced that they would be settling on simple distribution rather than creating their own movies. Chief Content Officer Ted Sarandos answers exactly why they won’t be going the movie-making route anytime soon.
There are some parts of it that are really appealing in that you tend to get a lot of the same fundamental benefits of original programming — star power, excitement, event content — on a smaller budget. And if you get proportionally the same amount of watching, that’s a good thing. The reason why I’ve shied away from original movies has been that there are so many more great movies that get made than ever get distributed, and I think we function better as a distributor for movies than we do as a creator or marketer of movies for now. But I probably would have said the same thing about TV shows three years ago.
While that does make sense, I can’t help but think why they would want to shy away towards making some small budget movies for their digital network of sorts. It’s not like they wouldn’t have the audience, and other formats like Video On Demand have become acceptable in the movie world within the past couple of years. So if Netflix were to say take advantage of the trend, and their latest wave of success over their original television content, making a move like this wouldn’t be too far fetched. I say Netflix should go ahead and try to make a movie themselves. It wouldn’t be completely unheard of, and surely they will be able to wrangle up enough A-list talent to capture people’s attention. At the very least they could use Netflix in the original movie making realm for a good cause; they could pitch up some money to help independent filmmakers really get their work noticed by launching maybe a new production company focused on getting the voices of a new movie-making generation out there. There they would have their original content and they’d be doing something heroic by putting more up-and-coming filmmakers out there in the spotlight.
Do you think Netflix should try making movies? Why or why not?
Source: Cinema Blend