We’re starting to see a heavy trickle of promotional material for all the big summer event films, with Iron Man 3 and The Wolverine currently leading the charge. But there are other movies coming out this summer, and not all of them are aimed at comic book fans. Such as The Great Gatsby, which is based on one of the most important and revered books of the twentieth century. Not that you’d be able to tell that from the advertising, which plays up the story’s more tawdry side.
Here we have a cast led by Leonardo DiCaprio that look sexed up and angry. There’s Carey Mulligan, Tobey Maguire (briefly) and Joel Edgerton running around in period costumes, surrounded by fireworks and rap music. It all comes from director Baz Luhrmann, who previously helmed Moulin Rouge and William Shakespeare’s Romeo + Juliet. Here are those two TV spots:
Perhaps this is meant to appeal to young women, as DiCaprio has been a favorite of the tween set since the release of Titanic, though that picture is over fifteen years old (but perhaps those fans still follow him). It’s obviously not meant for people who think the book is a timeless classic, or something profound, which in some ways feels like the albatross around the film’s neck. The film was original scheduled for December of last year, but it got bumped to May 10, and will also be shown at the Cannes film festival, which is the exact same treatment that Luhrmann’s Moulin Rouge got. So perhaps this schedule shuffle was for the best.
Are you pumped for a big screen adaptation of The Great Gatsby?