Like this year’s controversial Sundance film Escape From Tomorrow, what seems most miraculous about Room 237 (which premiered at Sundance last year) is that it’s being released at all. A film about the conspiracy theories surrounding what Stanley Kubrick‘s The Shining is really about, there were worries that rights hurdles would keep it underground. But now IFC Midnight has it, and it’s coming to theaters and VOD soon.
And the trailer for Room 237 mimics the famous teaser trailer for The Shining in almost every detail, from the scrolling letters to the big end reveal. It’s cute like that. We can’t wait to get a look at the film, though it’s possible that early reviews were more enthusiastic simply because there was thought to be no hope of the film ever being released. Sometimes that gives critics a rallying point, though how its received out of the context of film festivals will be seen shortly.
IFC’s marketing of this is smart, and it looks like they’re going to have a limited theatrical rollout starting March 29, with the film available on VOD the same day. What’s smart about it is that they know who their target audience is: Film nerds. How well respected the legacy of Kubrick is by regular audience 1members is unknown, but then they aren’t as likely to be as fascinated by the crazy conspiracy theories a film like The Shining can generate.
Have you seen The Shining? Did it scare you?