There’s not much more that we can say about the Super Bowl TV spot for Marc Forster’s upcoming zombie apocalypse film World War Z than we already noted in the headline—the 30 second clip basically crams in some loud Inception orchestral bleats, some heavy CGI, and Brad Pitt’s remarkably goofy haircut before abruptly ending so that we may next watch a really innovative way to sell Pepsi and Doritos.
Anyone looking for a trailer that assuaged any fears that World War Z would be a massive bomb will have to look elsewhere—after all the prolonged reshoots, rewrites, and rumors of a rudderless production, the trailer is simply too short for a viewer to glean anything more than “so is this a zombie movie then? OK. Boy, Pitt’s really committed to that haircut, huh?”
So, what did you think? Fairly intense little trailer, but not much else you can glean from it other than that.
World War Z tells the story of Gerry Lane (Brad Pitt), a man working for the United Nations, who is struggling to find a way to end a zombie pandemic and save the world. The film opens on July 21.
What did you think of the World War Z spot?