The 2013 Sundance Film Festival has been good to Joseph Gordon-Levitt—in addition to hiring the actor to host the Sundance Awards Ceremony on January 26, as well as premiering his feature-length directorial debut, that very debut (Don Jon’s Addiction) is now getting a wide release, thanks to Sundance.
Coming Soon notes that the sale of Don Jon’s Addiction is one of the biggest of the past weekend—Relativity Media has purchased the right’s to Gordon-Levitt’s film for $4 million, reportedly, with an eye to release the film wide with a marketing push of an additional $25 million.
Don Jon’s Addiction was also written by Gordon-Levitt, who stars in the film as a sex/porn addict “who tries to find love and a more satisfying sex life” after meeting a character portrayed by Scarlett Johansson. The film co-stars Julianne Moore, Tony Danza, Rob Brown, and Glenne Headly.
The film contains a high amount of graphic nudity and sex scenes, meaning that Relativity Media may have a rather sizable fight with the MPAA to see Don Jon’s Addiction score an R-rating rather than NC-17. But, with a near-$30 million investment, it seems Relativity has high hopes for the film.
What do you think—will you be seeing Don Jon’s Addiction?