As we’re between both holidays and event films, no one took this weekend to launch a big title, so we’re going to have a logjam of films released December 21-25, and then next week is The Hobbit: An Unexpected Journey. But right now it’s quiet so James Bond trumped with his Skyfall.
|2||Rise of the Guardians||$10,540,000 (-21.3%)||$2,896||$61,914,000|
|3||The Twilight Saga: Breaking Dawn Part 2||$9,200,000 (-47.2%)||$2,523||$268,735,000|
|5||Life of Pi||$8,300,000 (-31.7%)
|6||Playing for Keeps||$6,000,000||$2,115||$6,000,000|
|7||Wreck-It Ralph||$4,904,000 (-29.4%)||$1,786||$164,448,000|
|8||Red Dawn||$4,261,000 (-34.4%)||$1,547||$37,265,000|
|10||Killing Them Softly||$2,748,000 (-59.7%)||$1,134||$11,772,000|
The big news is that Skyfall held better than Twilight 5, which has been at the top since it was released. But that had more of an immediate want to see factor, and so it opened big and fell harder. Neither seems to have the juice left to get to $300 Million, and though they should survive next weekend, it’s possible they will be losing screens to the six wide releases coming between now and the end of the year. The question is if both get some type of holiday season bump which lets them coast through the rest of the year. If that happens, both could make an additional $30-$40 Million before they leave theaters.
Though Rise of the Guardians jumped up in the rankings, it is still a huge underperformer. My pet theory is that since DreamWorks has left Paramount, this was intentional.
Life of Pi is doing great business internationally, so that should be its biggest saving grace. Lincoln is going to clear $100 Million and then some. Playing for Keeps was a dog. A wet shaggy dog. Flight won’t make it to $100 Million, Killing Them Softly should lose most of its screens either next weekend or the weekend after. Next weekend is The Hobbit. It should dominate, and possibly hold the top spot through the end of the year. But we shall see.
Reality Check: I thought pictures would fall harder, but with nothing new, it seems more people wanted to go to the theaters than you’d expect.
What did you watch this weekend?