Here’s how you make and market a film in 2012.  First, hire Jeremy Renner, because he will apparently star in anything that is a part of, or will launch, a franchise (see also: Mission Impossible: Ghost Protocol, The Avengers, The Bourne Something Something).  Second, make sure and take a classic or gothic tale and give it grim, modernist, action film overtones (see also: Snow White and The Huntsman, Abraham Lincoln: Vampire Hunter).  Third, slather that sucker with a ton of CGI.   Fourth, toss a handful of Nine Inch Nails instrumental tracks at the film’s trailer.  Fifth, convert the thing to 3D, delay it for a year (always a good sign), and then dump it in January.  Voila!  You’ve got yourself a modern movie, just like Hansel and Gretel: Witch Hunters.

The film apparently takes place about 15 years after the “incident” at the gingerbread house wherein Hansel and Gretel (Renner and Gemma Arterton) popped a witch in an oven to save themselves.  And, whew boy, is the international trailer ever generic:

Maybe we’re being a little too tough on the trailer, but it just seems like a compendium of every exhausting trope in modern movie-making and advertising.  Maybe director Tommy Wirkola will surprise us, but, based on the trailer, we’ve seen this all before.

Hansel and Gretel: Witch Hunters is set for a January 11, 2013 release date.

What do you think of the trailer?

Source: /Film