Here’s how you make and market a film in 2012. First, hire Jeremy Renner, because he will apparently star in anything that is a part of, or will launch, a franchise (see also: Mission Impossible: Ghost Protocol, The Avengers, The Bourne Something Something). Second, make sure and take a classic or gothic tale and give it grim, modernist, action film overtones (see also: Snow White and The Huntsman, Abraham Lincoln: Vampire Hunter). Third, slather that sucker with a ton of CGI. Fourth, toss a handful of Nine Inch Nails instrumental tracks at the film’s trailer. Fifth, convert the thing to 3D, delay it for a year (always a good sign), and then dump it in January. Voila! You’ve got yourself a modern movie, just like Hansel and Gretel: Witch Hunters.
The film apparently takes place about 15 years after the “incident” at the gingerbread house wherein Hansel and Gretel (Renner and Gemma Arterton) popped a witch in an oven to save themselves. And, whew boy, is the international trailer ever generic:
Maybe we’re being a little too tough on the trailer, but it just seems like a compendium of every exhausting trope in modern movie-making and advertising. Maybe director Tommy Wirkola will surprise us, but, based on the trailer, we’ve seen this all before.
Hansel and Gretel: Witch Hunters is set for a January 11, 2013 release date.
What do you think of the trailer?