Studios never learn, do they? Even with the massive, and we mean massive failure that was the board game-based movie Battleship, Universal has decided to move forward with Ouija. Word is the studio has hired the Knowing writing team to take over the project.
Juliet Snowden and Stiles White have been hired to take over writing and directing duties on the film. There’s no word yet on whether or not the film’s original drafts, penned by Tron: Legacy co-writers Edward Kitsis and Adam Horowitz will be carried over into the new script.
Ouija has had a few problems in the past, mainly due to Battleship‘s epic failure this year. The project was dumped by Universal, then picked up six months later when Hasbro gave it a new $5 million budget. Now, the studio is working with Michael Bay‘s Platinum Dunes and Paranormal Activity producer Jason Blume on the film.
With the new budget and Blume overseeing the project, it seems that Universal is going for a low-cost scare fest a la Paranormal Activity. This could possibly mean box office gold for the studio. Still, one can’t ignore what happened with that Rihanna movie.
But you know, Ouija has an edge that Battleship didn’t. This isn’t just a board game. It’s a phenomenon that’s been around for a long time.
Note: Brownie points if you can guess where the Ouija board photo above is from. (Hint: it’s a period TV drama.)
With that said, Ouija seems to have a better chance at succeeding and making money than Battleship, or any other board game movie in development for that matter, especially on that kind of a budget. (Here’s looking at you Candy Land).
Universal is aiming for 2013 release date. Plot details are still under wraps, but we imagine there will be a board involved.
What do you think? Should the studio even bother making Ouija?