One of the most anticipated films to attend Comic-Con 2012 is Iron Man 3. Following the success of The Avengers, Marvel’s ready to jump start the next phase of their superhero series. The film’s cast and crew including Robert Downey, Jr., director Shane Black and Marvel Chief Kevin Feige attended a press conference where they gave some details about Tony Stark’s latest adventure.

On following in The Avengers footsteps…

Shane Black: There is an idea about being big. It’s basically an idea about capturing and redoubling the intensity that The Avengers managed to capture. That sort of lightning in a bottle feel of really stuffing so much into a limited space. We’re trying to get as much in this [Iron Man 3] as we can.

Robert Downey, Jr.:  The Avengers, even I think surprised us to a certain extent. Looking back on it you can kind of dissect why it was the right movie, with the right people, with the right director at the right time and we feel the same way about this now. I feel that Rhodey and Tony had not entirely been explored as much as they might be. And that in the comics was always a big part of him and to me some of the heart of what’s so great about it. Also, we try to be practical. In a post-Avengers world, what are his challenges now? What are some limitations that might be placed on him? And what sort of threat would have him, as usual, ignore those limitations.

Shane Black’s transition…

Shane Black: What surprised me frankly was just how much generous help was available to me. Jon Favreau was available to give me all kinds of tips and advice… And Marvel has such an effective special effects machine that they could walk me through the process, hold my hand, and pretty much ensure that I was free to concentrate on the story, character and scale. Within a week I knew. They were terrific.

The film’s focus…

Kevin Feige: This is a very Tony Stark centric film, meaning not just Tony but his world with Pepper with Rhodey. It was important to us as sort of the grand plan from Iron Man 1 to Avengers was about building that up. Frankly, the first step of the grand plan with Iron Man 3 is to prove they’re just as interesting if not more so by themselves as they were when they were all together in The Avengers. So Iron Man 3 by design is a very serious character study.

On Tony’s future…

Robert Downey, Jr.: This film has a lot of breadth to it. We realized you know — the beginning of Iron Man 2 Tony’s dying. Wow And then he has a party and then he’s drunk. Wow. Some people are going like, ‘We don’t like him.’ There’s a way to enjoy all of that kind of shadowy stuff. We just kept thinking about what would it really be like if this guy was in this country?And where else could he go in this country? And where else could he go in this country and what sorts of themes and backdrops could we explore.

The trilogy effect…

Shane Black: The way to go about doing a three, if you’re ever in that position, as I’m lucky enough to be, you’ve got to find a way that the first two aren’t done yet. You have to find a way that the story that’s emerging is still on going and by the time you finish three would have merged as something resembling the culmination of a trilogy. In other words, ‘How has the story not yet been completely told?’ And I think we’re getting there. I think we’ve really found ways to make this feel organic and new based on what’s come before.

Reaction to the new suit…

Shane Black: I also find it really interesting that there were actually fans today who have anger that the suit was gold. I mean, of all the things in the world to get angry about — the suit?

Iron Man 3 opens in theaters May 3.