Though we may yet see Brave do good business, basically everything that’s opened since The Avengers has eaten curb, and that’s a trend that’s likely to continue until The Dark Knight Rises. It’s possible a couple may see a profit through international, but this is one of the most pathetic summers on record and you can add Rock of Ages and That’s My Boy to that bonfire.

Film Weekend Per Screen Total
1 Madagascar 3: Europe’s Most Wanted
$35,500,000 (-41.1%) $8,327 $120,451,000
2 Prometheus $20,200,000 (-60.4%) $5,869 $88,858,000
3 Rock of Ages $15,060,000 $4,340 $15,060,000
4 Snow White and the Huntsman $13,805,000 (-40.1%) $3,730 $122,602,000
5 That’s My Boy $13,000,000 $4,290 $13,000,000
6 MIB 3 $10,000,000 (-28.0%) $3,190 $152,679,000
7 The Avengers $8,848,000 (-21.3%) $3,427 $586,737,000
8 The Best Exotic Marigold Hotel $2,200,000 (-32.7%) $1,858 $35,133,000
9 Moonrise Kingdom $2,181,000 (+39.8%) $12,253 $6,779,000
10 What to Expect When You’re Expecting $1,330,000 (-52.3%) $1,094 $38,766,000

Madagascar 3 is performing strongish for an animated title, though next week it’s got direct competition from Pixar, so it probably won’t reach $200 Million domestic. I’d guess that it ends up in the $180 range when it’s all said and done. It will be interesting to see how Abraham Lincoln: Vampire Hunter does in this environment – as it could hurt Prometheus - but that’s also already starting to fade. Prom took a 60% tumble, and so it might get to around $150 domestic if it’s lucky.

But that’s not as pathetic as Rock of Ages or That’s My Boy. Rock did a little over $15 Million, so $100 seems out of the question. If older audiences like it, we could see the picture getting to near $80 or $90, but it’s also possible that with a 50% tumble next weekend it won’t get to $50 Million. Boy is Adam Sandler‘s lowest comedy opening since he became a star, so perhaps the rating – or Jack and Jill – worked against him. Yeah, it opened to less than his biggest flop Little Nicky. Just sad numbers.

The Avengers is about two weeks away from cracking $600 Million, and unless The Dark Knight Rises is a super-phenomenon, it’s a lock to be the biggest picture of the summer and year. In limited release Marigold and Moonrise continue to do stellar business.

This is – without question – the most dispiriting summer we’ve had in ages, and even years in which movies brought about by a supposed strike haven’t produced this many duds. Either people are less interested in seeing movies in general, or it’s the films themselves. Either way, something went wrong.

Reality Check: I thought the new pictures would open. They did not.