Summer 2012 is beginning to feel like a game of “release date musical chairs.” After Paramount’s surprise move to push back action sequel G.I. Joe: Retaliation from June 29th to 2013, Universal has decided to make hay while the proverbial sun shines by shuffling Seth McFarlane‘s R-rated comedy Ted as well. Ted has now been moved ahead by two weeks and has been dropped into G.I. Joe’s just-vacated June 29th slot.
Paramount announced the G.I. Joe: Retaliation push-back yesterday, stating that they wanted a whole nine months extra to convert the movie into 3D, and do a good job at it, and so some quick and clever thinking from someone at Universal certainly seems to have paid off in Ted’s favor.
After all, Ted was in danger of being overshadowed between two colossus superhero movies, The Amazing Spider-Man and The Dark Knight Rises, in its previous release date of July 13. Bailing the film out of those troubled waters and dropping it into the end of June may just save it at the box office.
Now Ted will have the male demographic all to itself, with only competition from People Like Us, Magic Mike and Madea’s Witness Protection. As of now, Ted’s biggest competition, at least for a few days, will be Brave and Abraham Lincoln: Vampire Hunter. Also, June’s Adam Sandler comedy That’s My Boy will likely have run its course by the 29th, since it opens on the 15th and will hopefully die a mercifully quick death.
So far, the Ted trailer has been doing well in theaters and across the web people seem to already be talking about it – well, it is a cursing, screwing, drinking teddy bear, so what do you expect?
Ted stars Mark Wahlberg, Mila Kunis, Joel McHale, Giovanni Ribisi and Seth MacFarlane as Ted, a teddy bear that came to life as a result of a childhood wish, and has stayed with his owner throughout adulthood. It’s also MacFarlane’s feature film directorial debut.
Are you excited about Ted?