Universal’s Snow White and the Huntsman is hitting theaters June 1, and as we wait, they’re trying something new with the marketing. We’ve seen commentaries for trailers before, but now we’ve got an interactive trailer that lets you comment, share, buy tickets, and also get snippets of factoids about the making of the film. Check it out below

The film stars Charlize Theron, Kristen Stewart and Chris Hemsworth and looks to be epic, but Universal is coming off of Battleship – which is looking to be a domestic disaster – and this hasn’t been tracking sky high like they may have hoped. Perhaps this new marketing tool will get people excited about the project. Though we have no evidence, I think the fact that this isn’t prepping to be the next big blockbuster is part of the reason why Disney’s Snow White project is dead, on top of it being the third such attempt (following this and Mirror Mirror). Anyway, here’s the trailer:

This is the same trailer that’s playing theaters, but now with the option to learn more about the characters. The trailer looks spectacular, but it’s possible that first time helmer Rupert Sanders is the new Joseph Kosinski. We’ll know for sure when the film hits theaters shortly.

Are you excited for another version of Show White?