While Prometheus is still one of our most anticipated films of the summer, Ridley Scott’s “it is but it isn’t” prequel to his 1979 classic, Alien, has been laying it on a little thick with the marketing lately. One of the primary appeals of Prometheus thus far has been its sense of creepy mystery; unfortunately, a great deal of the increasing number of ads have been spoiler-heavy, dissipating that sense of mystery. The newest viral ad, however, manages to be fascinating, creepy, and highly ambiguous. Check it out below.
The newest viral clip (called Quiet Eye, part of an ad campaign between Fox and Verizon) is cut from the same cloth as the disturbing android infomercial we viewed last month. In it, Noomi Rapace’s Dr. Elizabeth Shaw sends a quietly desperate message to Guy Pearce’s Peter Weyland, imploring him to help fund her research into humanity’s origins. It ties into what we know of the film—Weyland’s company funds an expedition to the same distant planet featured in the original Alien, upon which some version of all hell breaks loose.
It’s a nicely ambiguous clip, which manages to display the firm strength and resolve of Rapace’s character, while at the same time adding some nuance to what we know of the plot, but without spoiling the film for us. Nice job, Fox.
Prometheus will premiere on June 8.
What do you think of the clip?