Apparently, when a film franchise can make hundreds of millions of dollars on name recognition alone, you don’t have to put a lot of money, attention or detail into little things like advertising—specifically, poster art. Case in point: The Twilight franchise, wherein the new teaser poster for The Twilight Saga: Breaking Dawn – Part 2 might feature one of the laziest poster designs in recent memory.
Apparently, Summit Entertainment couldn’t even be bothered to slap together the quickly airbrushed heads of Kristen Stewart or Robert Pattinson together; instead, we get the overlong title of the film, and some swirly, out of focus blurs, colors and smudges. Call it The Twilight Saga: Breaking Dawn – Part 2: Photoshopped in 30 Minutes or Less, if you like.
That said, Summit Entertainment probably doesn’t need to do much to advertise the massively anticipated final chapter in its series of films about a teenager and the sparkly corpse and man-dog that love her, so a rather lazily composed poster is easy to forgive. Honestly, at this point, all Summit has do to is scribble the film’s title and release date in a handwritten scrawl across some store-bought poster board and they’d still clear $100 million the first weekend. Never underestimate the appeal of sparkly corpses, people.
What do you think of the poster?