This was the first weekend since it opened that The Hunger Games was weak enough to be dethroned from the top slot. Fortunately for the film, it’s competition was weak. Perhaps not as weak as originally thought, as The Three Stooges and The Cabin in the Woods exceeded some expectations, whereas Lockout barely opened in the top ten. Check out the numbers…
|1|| The Hunger Games
|2||The Three Stooges||$17,100,000||$4,918||$17,100,000|
|3||The Cabin in the Woods||$14,850,000||$5,283||$14,850,000|
|4||Titanic 3D||$11,625,000 (-32.7%)||$4,310||$44,419,000|
|5||American Reunion||$10,700,000 (-50.3%)||$3,341||$39,900,000|
|6||Mirror Mirror||$7,000,000 (-36.9%)||$2,183||$49,468,000|
|7||Wrath of the Titans||$6,905,000 (-53.1%)||$2,226||$71,251,000|
|8||21 Jump Street||$6,800,000 (-32.0%)||$2,486||$120,565,000|
|10||Dr. Seuss’ The Lorax||$3,020,000 (-40.0%)||$1,430||$204,483,000|
Though the search for a director of Catching Fire is very public, and something that will have to be determined very shortly, it’s still worth basking in the glow of The Hunger Games success. The film may not make it to $400 Million, but it’s not as if the film isn’t already hugely successful. Perhaps it peters out around $390 Million; it should be over $360 Million next weekend, so it all depends if The Avengers completely kills it. Regardless, it’s a huge, huge win.
The Three Stooges exceeded expectations, so its success all depends how much it cost to make. It probably won’t play that long, so if it gets to $50 domestic and does some business internationally (slapstick tends to do great business overseas), it could be a win. Whereas Cabin in the Woods is going to deal with audiences who didn’t like or didn’t get it. It’s cinemascore is mixed to negative, and there are some bait and switch elements to the marketing. Which means that it will probably drop 60% or more next weekend – horror can drop up to 80% in the second weekend. That it’s finally out is the victory here, and it does have the chance to become a cult favorite.
Titanic 3D is looking at over $60 Million, possibly more, so it’s a success for what it is and the release will probably help move a couple extra Blu-rays when that set comes out later this year. It’s already outperformed American Reunion, which is looking at a $60 Million domestic cume. Reunion is performing outside the states, so it should make money, but it’s no Fast and Furious franchise relaunch.
Lockout died. It’s because word was mixed to bad, and releasing company Film District hasn’t been great at marketing anything. International was always where that film was going to win, but “Space Jail” feels like it could have found more of an audience. Oh well. As for notable number crossings, 21 Jump Street went over $120 Million, out of the top ten Journey 2 cleared $100 Million, and The Lorax crossed through the $200 Million marker during the week.
Reality Check: I thought this weekend would see more people staying away from the theaters, so I graded all my predictions down. Most egregious was thinking Lockout would open. It didn’t. My number was right on for Reunion, but I discounted that Titanic would be more than just a curio for old fans. All in all, I was mostly off. It happens.