We’re all for new forms of audience outreach and clever marketing here at ScreenCrave. We’re also highly anticipating Rian Johnson’s new film, Looper, in which a young man (Joseph Gordon-Levitt) is hired to be a “Looper” (an assassin who kills people sent from the future) and is tasked with murdering his 30-years-older self (Bruce Willis)—at which point things get complicated. But one thing we’re getting sick of? The trailers for trailers. Or, in this case, the “sneak peak” to the upcoming release of the film’s teaser trailer. Check it out below (and hey, we’re still excited about Looper).
In the sneak peak, director Rian Johnson (Brick) and star Joseph Gordon-Levitt smirk and smarm it up for the camera while not really saying anything substantive about the film at all—which is a drag, as the film does have a novel (if a bit TimeCop-y) premise that the two do not discuss at all. Instead, you get a few flash cuts of some guns, some explosions, a helicopter, and Bruce Willis and Gordon-Levitt staring at each other a lot.
Despite the lackluster preview, Johnson is a capable director and the premise is certainly intriguing, so let’s just hope this was a marketing misstep. Looper opens on September 28; the trailer hits on April 12.
What did you think of the ad?