When a picture opens to gigantic numbers – even if it takes a second weekend plunge – the momentum is usually such that it can only decrease so much. And even though The Hunger Games is off 60% from last week, it’s 60% off of over $150 Million. That’s enough to withstand Wrath of the Titans and Mirror Mirror, it’s enough that THG could out-gross both films’ opening weekends combined. Check out the top ten…
|1|| The Hunger Games
|2||Wrath of the Titans||$34,200,000||$9,647||$34,200,000|
|4||21 Jump Street||$15,000,000 (-26.7%)||$4,765||$93,100,000|
|5||Dr. Seuss’ The Lorax||$8,000,000 (-39.3%)||$2,451||$189,600,000|
|6||John Carter||$2,005,000 (-60.5%)||$836||$66,210,000|
|7||Salmon Fishing in the Yemen||$1,274,000 (+81.3%)||$2,638||$3,171,000|
|8||Act of Valor||$1,006,000 (-50.7%)||$812||$67,750,000|
|9||A Thousand Words||$915,000 (-53.1%)||$909||$16,520,000|
|10||Journey 2: The Mysterious Island||$835,000 (-38.5%)||$920||$98,480,000|
The Hunger Games was hurt a little by losing all its IMAX screens, and a weekend like this makes me think the IMAX people are going to rethink their booking strategy – or big films will plot ahead a little better – because IMAX lost money on their swap-out of Games for Titans. There’s no way Wrath could have done as much as THG did, and I don’t think people make IMAX an appointment viewing location for most films (obviously some fans do, but those numbers are going to be limited). Then again, Warner Brother probably needed the ticket price boost. Without it, the film might not have made over $30 Million.
The Hunger Games crossed the $250 Mark, but it is also slowing down at a pace that suggests its acting like sequel filmmaking without being an actual sequel. It’s the biggest film of the year so far, and it should easily cross the $300 Million dollar mark next weekend. How long it plays after that is unknown. At this point $400 looks like a long shot. This makes me curious to see if this is the new metric for franchise films, that everything is supremely front-loaded. Film’s multipliers are much smaller, even if the film is a success. The Avengers hits first week of May, will it do over $155? And can it do as much business with more direct competition?
Wrath of the Titans seemed built for international audiences. The visual design and spectacle was more important than a sensible narrative. If the picture gets to $100 domestic that would look like a loss, but I’d keep an eye on the international numbers to see if we’re going to get a sequel. With the domestic numbers I’d guess an $80 Million cumulative audience.
Considering Mirror Mirror‘s marketing, these have to be good numbers. Word is much more positive than I thought could be, so maybe it plays a little longer, and gets to over $60 domestic. 21 Jump Street will cross $100 domestic – which is a big deal for that film – but next weekend there’s American Reunion, which is going to hit it right in it’s target demographic. Maybe it gets to $110 million, but that’s the ceiling. Lorax will crest $200 Million, but it’s also wrapped up. Perhaps that’s good word for the film The Pirates! Band of Misfits, which hits in April, but will come after a lull of Kids films.
John Carter. Ouch. By declaring the film a failure, did Disney speed up its demise, or did the film just miss that badly? Every new weekend after the second has been an over 60% drop. Generally drops level out a bit, but this has a stink on it and I can’t tell if it’s audiences or the studio. After Carter everything else is just sort of hanging out in the top ten. Salmon Fishing in the Yemen got in there because there’s such a dearth of pictures, and the bottom two pictures couldn’t crack a million. We’re almost to the summer season, it’s right around the corner, but with these movies in theaters now could have been the summer films of fifteen years ago.
Reality Check: On Thursday, I went high on The Hunger Games – the INAX loss really hurt – and I thought it might be a little leggier than it appears now (it’s a franchise picture from the first film on). I also went a touch high on Wrath, but was right on the money with Mirror Mirror. Nothing to be embarrassed about, which is how I like to live.