Because it wouldn’t be Oscar night without a few desperate bids for shameless self-promotion, Sacha Baron Cohen did arrive to the Academy Awards telecast, as he was rumored to do, in full costume and character to promote his upcoming film, The Dictator.  And the Academy of Motion Picture Arts and Sciences didn’t ban him after all, which led to a briefly funny bit in which Cohen poured ash all over perennial red carpet stooge Ryan Seacrest—which kind of makes the annoying Dictator schtick worth it.  Watch a video of the confrontation below.

UPDATE: Pink is the New Blog has it that this was an obvious farce; which makes one even more annoyed at Cohen; still, enjoy the make believe moment of Seacrest getting owned on live TV.

Surrounded by two flower girls, “The Dictator” was jokingly carrying the “ashes” of deceased North Korean leader Kim Jong Il, and claimed it was Kim’s dream to someday be “to be sprinkled over the red carpet and over Halle Berry’s chest.”  And before security could haul Cohen away, he promptly dumped most of the ash all over a visibly shaken Seacrest’s tuxedo.  Check it out:

So, was Sacha Baron Cohen’s dictator schtick an annoying and mostly unfunny bout of shameless film promotion for a film that, quite frankly, looks terrible?  Yes it was.  But was it worth it just to see him annoy a tool like Ryan Seacrest?  Yes.  Yes, it was.

What do you think of the ash incident?

Source: Denver Post