It’s New Year’s Eve on Saturday, which means 2012 starts Sunday and we’ll be getting a non-stop stream of Mayan apocalypse jokes about everything. For the cinemas there are two movies opening: Pariah (12/28) on four screens and The Iron Lady (12/30) on another four screens. These are qualifying runs, and it’s likely that Meryl Streep will get a nomination for her portrayal of Margaret Thatcher. Shame about the movie, though. Let’s talk numbers, shall we?
With nothing new, expect positions to stay steady with many pictures getting a boost over last weekend. It’s possible that War Horse – which entered theaters on Sunday – will be the only change in the top five for the weekend over last weekend. Because of the Christmas holiday, there were more closed theaters for much of last weekend, where most stores don’t change their hours that much because of a party holiday.
That’s good news for these films, and it should mean that the numbers on almost everything are going to go up a little. Mission: Impossible – Ghost Protocol will be at $100 Million by Friday, so it should get to $135-$145 by the end of weekend. Sherlock Holmes 2 is over $100 Million, but it probably won’t get as high a bounce.
But this better weekend probably won’t help The Girl with the Dragon Tattoo. Though the picture could limp to $100 Million, this isn’t the results expected. I don’t think it hurts anyone’s career, but I think it shows that The Da Vinci Code was a smarter package. It was claptrap with a beloved star. This… not so much. But then Daniel Craig is just Bond at this point. And Tintin is all about the international, for better or worse. Unless it really goes up this weekend as a word of mouth hit. Not likely.
So let’s get it over with:
- Mission: Impossible 4 – $34.8 Million
- Sherlock Holmes 2 – $24 Million
- Alvin and the Chipmunks 3 – $18 Million
- War Horse – $13.5 Million
- The Girl With the Dragon Tattoo – $12.8 Million
Time for catch up at the theaters.