Though there was never any doubt the box office for the latest Twilight was going to be strong, The Twilight Saga: Breaking Dawn – Part 1 grossed $30.3 Million in midnight shows, making it the second highest midnight gross ever. The champion is Harry Potter and the Deathly Hallows Part 2, which did $43.6 Million earlier this year. This bodes well for the film which could do anywhere from $120 Million to $150 this weekend.
The question – as I raised in my box office piece – is how front loaded is it? We already know there’s numbers of sold out shows during the day, but when it comes to franchise film, seeing it first is paramount. For Potter, that opening night business amounted to about a quarter of its weekend gross. If the multiplier was the same for this one, this would do around $120 Million.
The big difference between the two is that this isn’t the final chapter of the Twilight franchise – that comes next year, and that seems to put even more pressure on seeing it as soon as humanly possible than any other chapter. Regardless, the fan base is the fan base, and this will end up doing around $300 Million when all is said and done – as the last two have. But with international numbers already strong, this is gearing up to be one of the most successful films of the year.
If you’re seeing the new Twilight, when? (Or have you already?)