One of the big movies of the winter season is The Muppets, and we’re starting to see advertising for the film gear up (though they’ve had a fun run of movie trailer parodies). Jason Segel and Amy Adams star alongside such familiar felt faces as Kermit, Miss Piggy, Fozzie and Gonzo in the film that hits theaters November 23. But until then we should be inundated with more creative marketing, like this pre-movie clip for AMC theaters. Check it out…
The world seems ready for the return of the Muppets, as many people who are now having children grew up with Jim Henson’s creations. And they were able to turn the company into a movie franchise in the 1970′s and 80′s with a trilogy of films. After that – and after Jim Henson’s passing – there were a number of attempts to return the main cast to the big screen to mixed results.
But now, it feels like it’s been just long enough for mainstream audiences to re-embrace these characters in an all-new adventure. This does involve a whole new generation of children who may not be as entranced with puppetry in the digital age. It will be interesting to see who turns out more – the new generation or those raised on Kermit and Company.
Is it time to play the music? Is it time to light the lights?