Do you ever get the feeling that some people simply have no idea what the hell they’re doing? Even the really successful people, like, say, the heads of the most successful online streaming and DVD/Blu-Ray rental company ever? Yeah, me too. As has become more and more evident lately, Netflix seemingly has no idea what it’s doing, and continues to fumble forward, as CEO Reed Hastings has just announced that, hey, what the hell, the company won’t be splitting its streaming and physical rental halves in two to form a new company called Qwikster. Since it turns out the whole world hated that idea, Netflix is gonna stay just the way it is.
(Except that price hike they mentioned earlier this summer? Yeah, they’re sticking with that)
Before you start exclaiming, “Good God! How do you keep screwing this up, Netflix?!” let’s all take a moment to hear Hastings out:
“It is clear that for many of our members two websites would make things more difficult…So we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster.”
The announcement has led to a slight increase in Netflix stock, which has been crashing as of late, thanks to all of Hastings’ sharp ideas about what his consumers would want (higher prices, inconvenient business models, inconvenient account splitting). So now, as you all may now let loose with your “Good God! How do you keep screwing this up, Netflix?!” exclamations, let us all share a moment of silence. Qwikster, we hardly knew you.
What do you think of Netflix’s latest move?
Source: The AV Club