Joe Cornish‘s Attack the Block opened July 29 in limited markets, so those who’ve been hearing about the film, but don’t live in the major metro areas have been out of luck. But on August 19, the film is expanding to Boston, Orlando, Atlanta, Dallas, and Washington, D.C. But Screen Gems also wants to add a sixth location. The catch is that you have to vote it into Philadelphia, Detroit, Miami, Houston, Phoenix, San Diego, Denver, Portland, Cleveland, or Minneapolis. Check out the details…
All you have to do is go to Facebook, and like Attack the Block. There you can vote on the sixth city.Though some have complained the film previewed too much, Block is a film that needs the love that comes from word of mouth – there’s been no television advertisements yet. It’s a great little picture to boot.
Block opened in eight locations over the weekend, and did a strong $17,198 per screen (in comparison, weekend winner Cowboys and Aliens did less than $10,000 per screen). This means people did turn out for the film in good numbers. But now it’s about building that audience, which can be tricky if it feels like old hat by the time it expands. Hopefully that won’t be an issue for one of the most entertaining films of the year.
Are you excited for Attack the Block?