After last weekend’s strong debut, Captain America: The First Avenger will attempt to hold on to the top spot as it faces stiff competition from The Smurfs, The Steven Spielberg-Produced Cowboys & Aliens, and the Steve Carell, Ryan Gosling, and Emma Stone movie Crazy, Stupid, Love. It should be a hectic week at the box office. Now for our predictions.
For the third time this summer, Steven Spielberg is behind one of the big summer movies. First it was Super 8 then Transformers: Dark Of The Moon, and now Cowboys & Aliens. Directed by Iron Man 2 director Jon Favreau, and starring Indiana Jones/Harrison Ford and James Bond/Daniel Craig. Initial reaction to the Cowboys & Aliens trailer was harsh – with some audiences laughing it off the screen. Recent trailers have been better, reminding audiences that this a Spielberg-produced movie from the director of Iron Man with plenty of cool action. In addition Harrison Ford has been hitting the talk show circuit promoting Cowboys & Aliens every chance he can. Poor reviews should have some impact, stopping Cowboys & Aliens from having a break out first weekend, but not enough to stop the film debuting in the # 1 spot.
Dropping to the #2 spot this weekend will be last week’s winner Captain America: The First Avenger. Midweek sales have been good, which shows that audiences have taken a liking to Cap. Its second weekend drop shouldn’t be too large, but stiff competition for the same audience from Cowboys & Aliens will knock The First Avenger out of the top slot.
Looking to be the next Alvin & the Chipmunks comes possible-franchise starter The Smurfs. With Cars 2 sliding at the box office, The Smurfs seems poised to have strong opening weekend. The film not only appeals to young children but to adults and even tweens who have all grown up watching The Smurfs. Reviews will be expectedly harsh for a film targeted at kids, but that shouldn’t matter when The Smurfs claims the #3 spot.
Dropping to #4 should be Harry Potter & The Deathly Hallows Part 2 which is partly because the faithful went quickly, but there’s still some muscle in its numbers. Steve Carell returns to the cinemas post-The Office in Crazy, Stupid, Love. The timing is perfect: adult audiences have had nothing to choose from since box office disappointment Larry Crowne debuted a few weeks ago, though this summer has already been peppered with adult comedies (perhaps the PG-13 rating will help). With decent reviews and an all-star cast Crazy, Stupid, Love should be able to hit the top five, but just barely.
Our Predictions for the Top Ten for July 29th-31st.
- Cowboys & Aliens:$40 Million
- Captain America: The First Avenger: $35 Million
- The Smurfs: 30 Million
- Harry Potter & The Deathly Hollows Part 2: 25 Million
- Friends With Benefits: $10 Million
- Horrible Bosses: $7.5 Million
- Transformers 3: $6 Million
- Zookeeper: $5 Million
- Cars 2: $ 3 Million
What do you want to see this weekend?