Oh, internet drama. After having leaked online, Sony has made it official, and released the teaser trailer for The Amazing Spider-Man. Marc Webb‘s reboot, starring Andrew Garfield, Emma Stone, Rhys Ifans, and Martin Sheen is the newest incarnation of the webslinger for the big screen, and has a lot riding on it. Can studios successful reboot a character mere years after a group of actors have inhabited the same roles? Perhaps this teaser will get you excited…
It’s hard to say if the first person section at the end of the trailer will end up in the film. Some things are now known. He is actually bitten by a spider, and this is something of an origin story. How much of one is still unknown, but hopefully they can get the set up out of the way as fast as possible.
This trailer was surely meant to debut in Hall H at Comic con this year, but it was leaked online before the convention started. As Sony put up a “bootleg” trailer of The Girl with the Dragon Tattoo, it was harder to know if the leaking was official or not, though they moved quickly to take the bootlegs of this down. As they couldn’t control the trailer, it seems likely that this release is the result of rather having the official version out there at this point.
Sadly, the big comic-con trailer reveal was spoiled, and surely Sony was looking for that to generate good word of mouth. Instead, the trailer is emo-Spidey, and doesn’t have the “want to see” that Comic-con could have created. It’s too early to judge the movie, but it’s unfortunate for Sony that their game plan got cooked.
So, are you in with this trailer?