Morgan Spurlock (Super Size Me) is a multi-talented writer, director and producer of low-budget productions for film and television. While he facilitates all three of the previously mentioned roles he also has help from the talented Jeremy Chilnick (What Would Jesus Buy?/co-producer) and Abbie Hurewitz (Countdown to Zero/producer). Resources and talented help are great but they cost big $$$, who’s going to pay for all that talent and how do you find the people with the money to do so? This documentary is about his attempt to fully fund this film from corporate sponsorship/product placement and see to if it is possible to do so without selling out.
- Director/Writer: Morgan Spurlock (watch interview)/Jeremy Chilinick
- Executive Producer: Morgan Spurlock
- Narrator and Star: Morgan Spurlock
- Cinematographers: Danial Marracino
- Music By: OK Go
Morgan Spurlock needs $1.5 million dollars forthis documentary and the cheapest (not the easiest) way to get it is to get other peoples money that you don’t have to pay back is done though corporate co-sponsorship funding. In this sponsors get product placement (advertising) throughout the film in return giving Spurlock the money to make it happen. The actual business of finding the proper products to go with a specific movie is preformed by marketing consultants and is a multi-billion dollar industry in itself. We learn how corporate co-sponsorship is the difference between a studio’s big, high-budget movie making $250mil or $500mil. That funding creates big money for studios and can make or break a film.
- Pacing: Spurlock moves the documentary right along and we’re never bogged down with any redundant chapters.
- Process: There is a lot of information in this documentary and it’s laid out in a way that’s easy to comsume. At the beginning we’re told what is to be accomplished and then in a flow chart type logic we move from process to process until it all ties together nicely at the end. As we’re being mesmerized by the process of proper product placement we are constantly reminded that the casualty of all this free money is the art of film making. Compromise without selling out is the questionable and moral battle for directors, producers and writers. To answer this question Spurlock interviews a handful of prominent Hollywood moguls and they all answer the same and without hesitation. The movie is worth seeing just for that part alone, it will surprise you.
- Humor: The audience is constantly bombarded with interesting and often humorous insider information. As Spurlock has fun and makes light of all the marketing madness, he shows us how serious the business of marketing/product placement is.
- No Surprise: This type of documentary has been done before in move and TV formats so as interesting as it is, you pretty much know what going on and your never really surprised.
The whole documentary is a beautiful buildup for the ending, from Spurlock’s endless cold calling for sponsors to sensory-science-marketing summing up human existence to 3 categories; Sex-Fear-Craving, from urinal cakes to skyscrapers product placement/advertising runs the world. You’re on this journey with Spurlock from the beginning and in the last 5 minutes of the movie we see what Spurlock does with the money and it’s beautifully orchestrated time-laps poetry. The Greatest Movie Ever Sold is a very honest, interesting and entertaining movie that anyone will enjoy.
Pom Presents: The Greatest Movie Ever Sold begins in theaters April, 22 2011
Written by Bryan Vogel