20th Century Fox just can’t seem to make up it’s mind—it seems that the endlessly Rubik’s cubing of Rise of the Apes, the prequel/ sequel/ unnecessary cash-in of an exhausted franchise, continues on, as Fox has shifted the release date for a third time.

Originally the film was slated for release in July 2011.  Then, due to a heavy movie schedule that month, the flick was bounced to Thanksgiving.  However, as the November movie traffic began to increase, so too did Fox’s apprehensions.  And now, according to /Film, the movie is set to drop on August 5, where it’s main competition will be that horrendous Smurfs film.

Fox is now calling Rise of the Apes “the last big event movie of the summer,” despite releasing it in August, which is typically the 31-day graveyard for the worst of what summer films have to offer.  But hey, Apes, which unfolds the tale of how one doctor who was trying to cure Alzheimer’s accidentally turns Earth into the Planet of the Apes, doesn’t sound ridiculous at all, so there’s nothing to worry about, right?  Right?

Wait a minute… wait a minute… didn’t this franchise, which began in 1968, officially end in 2001?  All the time, Rise of the Apes has been totally unnecessary… we finally really did it… YOU MANIACS! YOU BLEW IT UP! OH, DAMN YOU! GODDAMN YOU ALL TO HELL!

What do you think of the film’s shifting release date?