It’s your first chance to catch up with the December Best Picture nominees this week as The Fighter hits DVD shelves, despite its still playing in a few hundred theaters around the country. So now you won’t have to search for an art-house or slough through the stale popcorn of a second-run theater to see one of the best films of the year.
It comes alongside two early fall releases that you may have forgotten about. One stars Jennifer Aniston, one is directed by Clint Eastwood. But, sadly, there is on Clint Eastwood-directed Jennifer Aniston film. That would really be a DVD worth getting.
Check it out below…
Check out these insane Box Office Figures:
- The Fighter: $93 Million
- Black Swan: $106 Million
- True Grit: $169 Million
- The King’s Speech: $129 Million
- The Social Network: $97 Million
Five films. Five Best Picture nominees. Five pretty substantial hits.
Often times this happens – the Best Picture nominees enjoy a renewed sense of curiosity and moviegoers flock to them in January and February to not have missed out.
But that wasn’t really the case here. Instead, these films earned the bulk of their Box Office before they were even nominated. And did so with pretty scant marketing. Some TV spots, a few posters around town, and that’s it. No taking over of network sweeps’ entire Thursday blocks. No sponsorship of Playoff series, just the standard, normal marketing that you get for every movie.
So why did these movies all do so well? Why did they triple and even quadruple their budgets? It’s simple: Audiences are craving quality.
For the last few years, audiences have been OD-ing on the Transformers and the Hancocks and fifteenth Indian Jones movies of the world. For several years running, these were happily consumed and studios lined their pockets with the spoils of crap.
This year, that stopped. The A-Team bombs, Robin Hood does nothing, Meet the Fockers underwhelms, and Prince of Persia takes the title of the massively promoted summer movie that you don’t even remember existed.
Meanwhile, audiences whet their appetites on fine fare like Despicable Me, Toy Story 3, Inception and all the aforementioned nominees. None of these movies (except for Toy Story 3) would have been seen as having a chance of doing much business just a few years ago, now they’re the titans of the Box Office – all because audiences are clearly sick of the same slick-marketed swill filling screens and want something new and good and original.
My closing argument? Knight and Day made $76 Million this year. Mr. and Mrs. Smith which is, really, the exact same movie made about $200 million in today’s money just five years ago. It’s not the movies that are different, it’s the audience’s renewed thirst for quality pictures.
If you’re one of those who craves quality, you can buy.