Yesterday, we reported that Conan O’Brien’s aptly-titled Conan O’Brien Can’t Stop was one of the early hits of the SXSW film festival. Now we can report that Coco’s little documentary that could has scored a very unique distribution deal.
According to The Hollywood Reporter, in a “unique multiparty, multiplatform arrangement,” AT&T, Abramorama and Magnolia Home Entertainment will distribute the doc, which follows O’Brien on his 32-date Legally Prohibited From Being Funny on Television Tour, which he launched when Jay Leno and his fellow henchmen knocked him out of The Tonight Show slot. The doc’s distribution deal is meant to capitalize on the evolving trends in social media:
“’Last year, with no traditional advertising in place and just one Tweet, Conan nearly sold out his entire 42 show tour in a matter of hours, with about 130,000 people in attendance throughout the national tour,’ said the film’s producers Gavin Polone and Rachel Griffin. ‘This was a remarkable sign of the power of social media and a clear message that it is not just business as usual. For a film like ours, and with Conan at its center, it was imperative that we not follow typical business models in the release of this film. This distribution deal has been structured in a way that satisfies our audience in every possible manner, and allows people to see the film on whichever platform they most prefer — be it on a big screen in a dark theater which lots of other fans or the small screen of their choice. As part of this deal, AT&T will provide exclusive content related to the film to their customers — both on U-verse TV and also on AT&T mobile devices.’”
No word yet on when the film will be officially released, but it sounds like will be coming soon to a multi-plex and cell phone near you.