The speed to which pop culture takes and unpacks its pop culture moments is breathtaking. Charlie Sheen became a phenomenon when he did an interview where he made a bunch of references to “winning” and “Vatican Assassins” and “tiger blood,” and came off as amusingly out of his mind. Quickly, the impressions and jokes went viral. Sheen joined Twitter, and within a day he had a million followers – he’s now nearing three million. He also lost his highly paid gig on “Two and a Half Men,” and quickly wore out his own jokes. But Techcrunch has found what a mention from Sheen is – or quite possibly was – worth: A Million hits.
Sheen tweeted he was looking for a “winning” intern, and posted a link, which gave internships.com those million page views. How many people actually applied is unknown. Sheen’s popularity achieved a critical mass out of public curiosity, and the sort of rubbernecking that comes with head-on collisions. Sheen quickly became a meme machine, but just as quickly – at least for many – the jokes wore themselves out, partly because Sheen was aware of what he was doing. Recently Saturday Night Live offered up a parody that could do little but note his catchphrases and suggest that he was in the company of losers who thought they had it all.
With tragic world events (re)capturing the news and pop culture’s attention span, it’ll be interesting to see if people will continue to be amused with Sheen’s rants in a week’s time, especially because Sheen seems to have one note, which will likely kill the joke no matter the next catchphrase.
Celebrities – by their nature – attract tons of twitter followers: performers like comedian Paul Scheer or model Adrianne Curry have nearly a hundred and fifty thousand followers, whereas Kevin Smith has nearly two million, Dr. Drew two million plus, Sean Combs’ three million plus, and Ashton Kutcher’s got over six million and counting. The question is how much their followers (those that aren’t spam bots) are listening. There is word that people like Kim Kardashian (6.7 Million followers) get paid for their tweets, and it’s likely Sheen was compensated. It may also be a new business model for Sheen – the question is if he can keep people’s attention long enough to make this a viable business model.
How long did it take you to get sick of Charlie Sheen’s antics?